Through the
years, I’ve been very fortunate to travel abroad both professionally and
personally. I’ve developed a passion for
exploring other countries’ culture, food and architecture, inspiring me to seek
an ex-patriot assignment. This was the
largest motivator for obtaining my MBA at the University of Louisville. Being
able to combine both the education that I need to advance my career with an
opportunity for international travel made the U of L Weekend MBA the perfect
fit. I selected the Korea-China trip
because Asia is the fastest growing segment of Mead Johnson Nutrition’s portfolio. Thus, it is the most likely candidate for an
ex-pat assignment.
A modern, thriving city, Seoul did not disappoint. The varied topography, including large
rivers, mountains and numerous parks and gardens, was quite lovely and provided
a welcome relief from the hustle and bustle of the city and its numerous
commuters. Seoul was very multi-cultural
and western friendly and I found it very easy to navigate. The plethora of dining and entertainment
options was almost over whelming at times.
Only the enclaves of traditional Asian architecture with their slate
roofs and animal guardians called out that you were not in some flourishing,
metropolitan US city. Additionally,
Koreans were very welcoming of Americans and I never felt uncomfortable or ill
at ease. Finding a sign or menu in
English was quite easy and the people were very friendly and helpful.
The three business visits in Korea revealed many similarities to
the US. As an example, the brand logos
and visual brand language for both Nike and GM were identical to those promoted
in the US. All three businesses had
multi-cultural staffs made up of not just native Koreans but also Americans and
Hispanics. Nike controls manufacturing centrally, employing central management
with regional influence, ensuring a globally consistent brand image. GM leverages a global supply chain and
international project platforms such as reduced carbon footprint and electric
vehicle development. The legal system is
very similar and in fact many of the professionals at Kim & Chang were
educated in the United States. While
there is some formality in business deals such introductions, the giving &
receiving of gifts, and strict management hierarchies, these did not hinder
communication or seem insurmountable.
With a per capita annual income of over $23K USD per person, the
standard of living is improving, supported by free trade agreements with the US
and EU. With that said, I predict that
Kim & Chang may have their position as Korea’s largest law firm challenged
over the next decade as US firms start to open offices in Korea for the first
time. They will need to leverage their
strong heritage and brand image in Korea in order to grow and remain
competitive.
Overall, I found Seoul to be a very welcoming city with both
similar conveniences and many of the same headaches as any typical metropolitan
US local including, many restaurants, heavy congestion, long commutes, sky-rocketing
real-estate prices, etc… It is only its
close proximity to communist North Korea that makes it a less than ideal spot
for an American ex-patriot. The
volatility and continued military action due to the conflict between North and
South may hinder continued growth in the country.
Our arrival in Beijing provided a very clear distinction from
anything that I have witnessed in the US; pollution is a large and pressing
problem in China’s capital city. The
scale of the city was mammoth and daunting at best as English was generally not
provided. Unlike Seoul and many US
urban cities, there was not a plethora of city parks and natural habitat visible
during our jaunts through the city.
However, the landscaping and floral decorations at many businesses and
public sites were quite impressive.
Beijing provided the visual of a city in developing status with new,
high-rise, high-gloss buildings positioned adjacent to small, dilapidated
dwellings.
While the historic architecture in the Forbidden City was stunning
and the sheer magnitude of Tiananmen Square and the Great Wall were
magnificent, I did not find Beijing to be as hospitable as either Seoul or a
typical US metropolitan. It was often
difficult to communicate and finding signs or menus in English was not
guaranteed. Additionally, the service at
restaurants and bars was atrocious and very frustrating. Basic infrastructure that is often taken for
granted in the US such as modern power distribution systems and clean water
were lacking in many parts of Beijing. Beyond this, I found it disconcerting
that so many people we encountered had never seen a Westerner and often took
photos. It felt very awkward and not at
all welcoming.
However, the business visits in China revealed once again that many
business concepts are universal and not country specific. I found it very interesting that Oshkosh
places such importance on corporate social responsibility, as this is a common
theme in the US. Additionally,
Schneider Electric employed SAP, SIOP and Six Sigma, all programs that are seen
in many US entities.
In contrast, business dealings, especially events, dinners &
press conferences, are very formal in China.
As an example, at a formal dinner, a typical seating arrangement for 12
would require a clear understanding of the key decision makers and their
rank. An example is provided to the below.
It would be very important that
the most important guest is seated on the most important host’s right and the 2
nd
most on his left. The 2
nd host is seated directly opposite. The US does not observe such strict adherence
to hierarchy or Face Value.
Another clear distinction between the China and both the US and
Korea was the ability to protect intellectual property. GM Korea is a design center in Seoul which
supports platforms and components utilized around the world. Neither Oshkosh nor Schneider do design work
in China. As Oshkosh manufactures
equipment for government owned entities such as airports, I predict this will
be a challenge for them in the future.
The Chinese government has already started to require in country
engineering and design in the energy and transportation arenas. It would seem
to be only a matter a time before this trickles down to other industries.
The visit to Weber Shandwick was surprising because the presenters
were very vocal and public in their support for the communist regime. Having traveled to southern China previously,
this seemed inconsistent with many of the young people that I have encountered
who long for Western freedoms. As they
are a public relations firm, I expected a similar disposition. Freedom of speech is clearly not supported
in Beijing in sharp contrast to any US metropolis.
I enjoyed the Beijing portion of the trip as the historical
architecture and relics were amazing, but did not find it to be welcoming of
Western tourists. Beijing suffered from
horrible pollution and significant urban sprawl with a high cost of
living. This is perhaps not unlike NYC
or LA, but it lacked a multi-cultural feel and the abundant censorship made it
oppressive. With both Facebook and
Google’s Gmail blocked, it made communication with loved ones at home
challenging and added to the sense of isolation. Also, I found the shop keepers to be very
aggressive and was uncomfortable by the number of people that openly gawked at
us, as we moved through various portions of the city.
As stated previously, I believe that many wholly owned foreign
enterprises, WOFE, like Oshkosh will be challenged to operate and grow within
China unless they start to include product development in country. This will be especially true of companies
that are generating revenue from the government and municipalities like Oshkosh. They
will need to carefully consider the IP risk of moving items of this nature to
China versus the potential for lost revenue if they do not comply and are
forced out of the country.
World Strides did an excellent job of providing the right mix of
historical, cultural and business emersions.
The tours to the Buddhist Temple in Seoul and the Forbidden City and
Great Wall in China were truly unforgettable.
I have visited other Asian cities such as Bangkok, Hong Kong, Singapore
and Manila, but had never visited
cultural sites that were truly ancient.
The sheer scale, attention to detail and engineering, of the historic
buildings was overwhelming at times. For
me, the trip re-affirmed my desire to complete an ex-patriot assignment. Seoul is a destination that appeals to me
because of its mixed cultural influence and ease of movement throughout the
city. While a nice place to visit, I
learned that Beijing is not a city in which I would want to live. The pollution, high cost of living and lack of
ethnic variety did not appeal to me. It
was challenging to maneuver the city and communicate at restaurants and
shops. I believe the capstone trip was a
nice complement to the overall educational experience of the MBA. It allowed me to experience other cultures
but also supported the premise that much of what I have studied is applicable
not just in the US. The foundations for
the MBA are universal as business, regardless of where it occurs, is very
similar. The people, place, customs and
language may change, but the desire to sell a product and the desire to buy a
product have no national boundaries. We
are all consumers and we all have things we wish to buy to make our life
better.
